Rewarding interactions – An electrically charged reveal
Year
2023
Awards
FWA of the Day
Location
Souchaux, France
Agency
OPEn
Production Company
UNIT9
My Role
Creative Director
About
To launch the Peugeot E-3008 to the world we designed and built an interactive installation consisting of a 30m, semi translucent and multitouch projection screen. A vast, electrically charged interactive box that surrounded the car.
The interaction rewarded attendees with real-time animation that came alive when they touched the surface.
Users also had the ability to manipulate 3D spatial audio with their hands. Making this the worlds largest multitouch digital synthesiser.
After the electric charge reached a threshold, through human touch, the reveal show began. During which the interactive screen rose up to reveal the E-3008 inside against an LED volume stage.
