Invisalign is a future thinking brand that has transformed traditional methods of teeth alignment with advanced, state of the art, digital technology. Their ethos is that their technology is an extension of the expert human orthodontists’ knowledge and skill.
To visually illustrate human expertise with tech innovation, we worked with composer Mikkel Maltha who wrote a piece of music that he played live on set. As he pressed the keys on the piano, visuals were created and manipulated in real time and projected upon 32 glass columns that surrounded him (a nod to the 32 teeth in the human head). This visually abstracted narrative artistically illustrated disorder becoming aligned through human skill and digital innovation.
