Honda:
RaceFace
Strap in and get your race goggles on, it's time for a blast of speed
Year
2014
Awards
Lovies: Social Campaign
Location
Geneva, Switzerland
Agency
Lost Boys
Production Company
B-Reel
My Roles
Creative Director
Physical Designer
About
RaceFace aimed to playfully recreate the feeling of travelling at high speed in the Honda Civic Type R. It put attendees into a fully immersive experience of sound and light with an intense blast of air. Audio playback, LED lighting, a 240 mph gust from a leaf blower and a 240 fps video capture were all triggered via a shiny red button which attendees pressed to commence the capture. Each user's #RaceFace video was played for them to see in the booth and on a monitor outside for everyone else to view. Dynamically uploaded to Youtube, it was instantly sharable.
