ASICS:
Metaride
The launch of the ASICS Metaride - a running shoe designed and produced with more research and development than most supercars get
Year
2019
Location
Tokyo, Japan
Agency
Edelman Deportivo
Production Company
UNIT9
My Roles
Creative Director
Stage Designer
Motion Designer
Editor
About
The global launch of the Metaride by ASICS was an event we designed and held below the Tokyo Tower in Tokyo, Japan with the world's sporting press in attendance. The show included an encompassing two story high and 180 degree wide wall projection, displaying a dynamic presentation of stunning 3D visuals. There was a live demonstration with an athlete on a treadmill running through virtual rolling road visuals and translucent holographic content and our hero film played out utilising the full stretch of the projection screen with a thundering soundtrack.
